Spring Press Lunch at Inside PR

On a Spring Friday last week, we had invited the printed media into our showroom for our Spring Press Lunch. The showroom was transformed with the colours of the season and with various products and exciting news from our clients. 

To facilitate a discussion about Danish design culture and what the future holds for the industry, we had invited the editor in chief of the online niche magazine designETC, Charlotte Jul. In a lively debate, Charlotte Jul and our guests from the press discussed the role of Danish design in an international context: How is Danish design perceived outside of Denmark? How are iconic Danish design brands managing their cultural design heritage? And what can contemporary Danish design brands do to maintain and strengthen their position abroad? The main focus was on brands that take social responsibility by producing locally and using young, up-and-coming designer talents who interpret the Danish design culture from a new perspective. Many interesting views were presented and discussed, and though we were nowhere near covering all aspects of the topic, we had a great, insightful discussion. 

To stay in the theme of Danish design, the guests enjoyed a light lunch consisting of mini-sized versions of the Danish specialty ‘smørrebrød’, delivered by Danish Minies. The delicious minies were accompanied by refreshing drinks and aquavit, prepared and served by VI.ER AKVAVIT. Wishing to share the sensory experience of the Nordics with the world, VI.ER AKVAVIT produces aquavits distilled and infused with herbs and plants from Denmark and the Nordics.  

We want to say a big thank you to everyone who took part in our event. To our lovely guests, who wanted to spend their day with us. To Charlotte Jul, who shared with us her interesting insights and perspectives on the design industry. To VI.ER AKVAVIT for serving at the event. To Danish Minies for the tasty food. To Broste Copenhagen for lending us beautiful cutlery and springy-coloured linen tablecloths and napkins. And to Roam for providing glasses to serve the aquavit in. THANK YOU. 

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