Inside PR on Formland August 2015
On August 13, the Danish interior and design fair, Formland, opened the doors for the entire design industry to meet both exhibitors and visitors.
Among the 500 brands represented on Formland were Skriver Collection and Lampefeber, which both exhibited their latest product news from the upcoming season. Skriver Collection presented new self-coloured mats, which is complementing the existing HotMadi series. Lampefeber introduced their latest brand, Martinelli Luce, along side with news from their other lighting brands.
During the fair, Formland presented inspiring trend zones, seasonal product news and sharp trend talks. At the trend zone “Palm trees” by Eckmann Studio, this season’s ultimate styling statement was presented. The trend has been inspired by the botanical trend for a while now and this tendency is definitely not about to dry up. The urban palm garden craze is without a doubt upon us.
Another trend zone was “Far out into nature” by Fly + Helsted, where plants once again were represented. This time with the twist that the “urban gardening” has evolved into a natural and untamed plant diversity. The colours of this trend is earthy hues, terracotta, grey, green and reddish tones. Materials to be seen are wood, concrete, stone, metals, leather, glass and grasses.
Additionally, “light” is also in focus this season. The light is currently getting inspiration from the Memphis trend of the 1980s with its period colours of yellow, cobalt blue, rose, mint, grass green, black and white. Materials that are used are metals, marble, bright surfaces, glass, stone and concrete.
Once again, it was a great pleasure to visit Formland and overall we enjoyed the inspiring atmosphere of new interior designs and trends.
We look forward to the next Formland fair in February 2016.