5 tips to improve your social media presence
Having a good social media presence can help your business grow. However, this will not happen overnight and it can be rather time-consuming to build your brand socially. But there are some simple steps that can help you and your business through the SoMe jungle. Our PR and Social Media Consultant Stephanie Møller Nielsen gives you 5 tips on how to improve – or even get started on - your presence on social media.
1. Identify goals and objectives
The first step in growing your business’s social media presence is to identify goals and objectives for using social media. What do you want to achieve? Do you want to increase sales? Or do you want to increase brand awareness? By knowing your goals, you can set clear objectives, and know what you are aiming for - before you start posting. This also makes it easier to measure your performance later.
2. Limit yourself
Facebook, Instagram, Pinterest, Twitter and Youtube are all highly active social media networks, and they continue to grow! It can be difficult to choose which platforms to focus on, and although a platform is popular, it may not be the right fit for your company. So limit yourself! Ensure you know how each platform works; what audiences you can reach; and what your objectives are and you will be off to a great start. If time is limited, then only commit yourself to 1-2 networks.
3. Quality over quantity
It is a myth that you have to post every day. When making content, you should always focus on making high quality content. It can vary a great deal what content works best on social media. Images and videos on average get the most interaction. Therefore, adding an image, info graphic or video can help you convey the message. It is no coincidence the old saying goes ”a picture is worth a thousand words”.
4. Plan ahead
A great tool in succeeding on social media is to plan ahead. Making a content plan can help you utilise the content and keep track of your platform. Most social media platforms even allow you to make and schedule your content in advance. That way you can distribute your content more effectively.
Posting high quality content is a step in the right direction, but it is only part of the job. Your presence online shouldn’t stop with your own content, you also need to engage with your followers! You should see social media as a flow, and liking, commenting and even sharing your followers’ posts is part of what makes social media work so well.
If you want help improving your social media presence for your design company or just knowing your opportunities online, please feel free to contact me here, and I will help explore your SoMe options.