5 steps to improve and use your network

At Inside PR, our business is built on our network and the deep relationships we have with the press, our clients and collaborative partners in the design industry. No doubt that it is time consuming to nurture and grow the network, but you can even do some very easy steps to use it more effectively. Our Head of Relations and Partner, Charlotte Falck Andersen, takes you through 5 simple steps to improve and use your network.

1. Research is key

A good place to start your research on people is on social media and newsletters. Follow your network's activities and keep yourself updated on what exciting projects people are up to. Be sure to enrol in all relevant places, so you are served with all information in your feeds and your inbox. Remember what people tell you – especially the personal stuff. This is important knowledge for the next time you meet, as it shows strokes of good fortune and dedication that you have actually listened to what the person has told.

2. Connect people 

A good networker helps other people connect. Share your knowledge and your network and help others by connecting the right people with each other. Always think first about how you can link your new relationships with people in your network before you think of what you can get out of it. Your helpfulness will come back to you ten-fold.

3. (Ab)use your network?

Use your network, but do not abuse it! Respect that people are busy and do not waste people’s time. The relationships you have are not a one-way street and you must always keep in mind that it is not what people can do for you, but what you can do for each other. Appreciate your network and do not take it for granted.

4. Go offline

It is no secret that social media is an obvious and important place to network - but do not forget the real world! Nothing beats the personal relationship created face-to-face over a cup of coffee or at an event. Most people find it more enjoyable to have a living person in front of them rather than a screen. So get out of the office as often as possible!

5. Be patient

Take your time when creating new relationships. Keep in mind that Rome was not built in one day and neither is your network. Although your network does not provide a return today, it may do tomorrow.

If you want to know more about how our network can help you and your design company, feel free to contact me. We will provide the coffee 

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