Go Spring - Inside PR Press Day April 2016
With the theme "Go Spring", we once again invited the press into our showroom in central Copenhagen. In honour of the occasion, we transformed the showroom into a colourful design universe, which we had carefully styled with the latest products from our clients. To emphasise our spring theme, we had teamed up with Grøn Grøn, a company who offers flower subscriptions with seasonal flowers, and SundSnack, who supplies fruit schemes for businesses.
We started the day at 12 o’clock with a cosy Friday ambience, which included gourmet pizzas and delicious beer. It was Italian Eva, owner of MadenItaly on Copenhagen Street Food, who prepared and served homemade vegetarian pizzas for the press. In addition to the tasty pizzas, the low-calorie beer from the brewery, TeeDawn, was also a success because of their fresh taste and lower percentage of alcohol.
We counted 50 journalists consisting of editors, bloggers, instagrammere etc., who filled our showroom with a great atmosphere. At 8pm, we closed the doors after another successful press day.