Artemide’s Tolomeo lamp Turns 30 years
30 years ago, the Italian lighting brand, Artemide, launched their first Tolomeo lamp. The exact year was 1987, when Michele De Lucchi and Giancarlo Fassina created the design and brought it to life. Since then, a lot of attention has been drawn to the iconic design, which has been a success all over the world. Now that is something to celebrate!
Tuesday 11th, Inside PR and Artemide Scandinavia packed a private jet with influencers from both printed and online media. Full of excitement, we all flew to Hamburg where a Tolomeo anniversary celebration was held.
Well arrived in Hamburg, we had and Italian lunch that underlined the Italian theme of Artemide and Tolomeo. In the beautiful surroundings of German architecture, Elbphilharmonie, the team was guided through the historical building. An old warehouse transformed into two concert halls, a hotel and residential apartments. An exciting start of a day packed with classic architecture, Italy, design and extravagant lifestyle.
Before the event, the press had the opportunity of interviewing Carlotta de Bevilacqua, VP of Artemide. As one of the most influential people of Italian lighting the design, Carlotta talked about her and Artemide’s collaboration with the creator of Tolomeo, Michele De Lucchi. Besides her profession as VP of Artemide, Carlotta is also an architect of light and a friend and colleague of Michele De Lucchi. To our luck Michele De Lucchi himself joined the interview with Carlotta de Bevilacqua.
Architect Meinhard von Gerkan officially opened the Tolomeo celebration with at short introduction of the beautiful Architektursalon von Gerkan, where the event took place. A location that compliments many of Michele De Lucchi designs - especially the main attraction and jubilee: Tolomeo.
Architektursalon von Gerkan is placed on the banks of the Elbe River with a unique view over the river.
The three architecs had a press conference with the entire press. Afterwards we were free to experience the Architektursalon von Gerkan and Michele De Lucchi designs, especially his first prototype of the Tolomeo dragged a lot of attention.
A great day in Hamburg with a lot of inspiring conversations with Artemide enthusiasts from all over the world.