Artemide event in Copenhagen

Last Thursday, we hosted a press event in collaboration with our client Artemide, an Italian illumination brand.

The event was held in the beautiful apartment of the Danish artist Anne Aarsland. Three of the rooms in the apartment were furnished with designs from the Italian furniture brand Moroso and plenty of outstanding Artemide lamps. The talented stylist, Mette Helena Rasmussen, had done an amazing job with the styling of the apartment. The expression was Scandinavian and personal with an Italian vibe.

Niels Ihler from Artemide Scandinavia welcomed our guests with an introduction of Artemide and the products represented in the apartment.

The Italian designer Giuseppe Maurizio Scutellà had travelled all the way from Italy to join our event in Copenhagen. Here, he gave a presentation of his successful collaboration with Artemide and his design of the pendant Pirce. It was inspiring to learn more about Scutellà’s working process and sources of inspiration.

L&V café at Nansensgade in Copenhagen provided a selection of small Italian bites for our guests. La Grassa Chokolade delivered delicious chocolate and the Italian atmosphere was completed with Aperol Spritz served by Hans Just. Thanks to all of our sponsors.

We truly enjoyed the day spent together with Artemide and all the guests who showed up, even though the rain was pouring down outside.

A big thanks to everyone! 

Formland August 2017

August means time for the trade fair Formland in Herning. Thursday the 17th we loaded the car with coffee and breakfast and headed off from Copenhagen, all with high expectations for the inspirational new designs we were about to see. 

We arrived at Formland just in time for the press brunch. While we ate the organic brunch we listened to an inspiring presentation by Ben Branson from Seedlip about his invention of the worlds first non-alcoholic and award-winning liquor. With our stomachs full we headed out to visit the stands. Among our clients were the Danish interior brand Skriver Collection and the Norwegian ceramic brand Ment. Both stands were decorated with beautiful colours, all inspired by the nature with a mix of deep and dusty soft colours.

We went on to visit another of our clients the danish distributor Lampefeber, who presented their new contributions to lighting. One of these was the launch of a new version of the popular portable lamp FollowMe called FollowMe Plus from Marset. FollowMe Plus was launched not only in a larger size but also with a greater light output.

The focus on colours and materials of the nature was one of the undergoing trends. The stand of our client the Danish design brand SEJ DESIGN was decorated with fresh wood and their products made of PUR rubber. The sustainable touch and the rawness of the tree underpinned the search for honesty and uniqueness. Their stand matched the Scandinavian Trend Institute’s, PEJ gruppen, minds and predictions of SS18 trends - trends with a focus on the materials, nature, and sustainability.

Another trend this year was simple design with an edge. With a reference back to the 50’s and 60’s the products had softer more recognizable shapes. Small uneven details in the products brought some sort of sedition to the designs, which made the expression more unique with a sense of an underlying story.

With all this new information about the latest trends, news and inspiration, we headed back to Copenhagen. All with an excitement for the upcoming season and the many new inspirational designs.

Artemide’s Tolomeo lamp Turns 30 years

30 years ago, the Italian lighting brand, Artemide, launched their first Tolomeo lamp. The exact year was 1987, when Michele De Lucchi and Giancarlo Fassina created the design and brought it to life. Since then, a lot of attention has been drawn to the iconic design, which has been a success all over the world. Now that is something to celebrate!

Tuesday 11th, Inside PR and Artemide Scandinavia packed a private jet with influencers from both printed and online media. Full of excitement, we all flew to Hamburg where a Tolomeo anniversary celebration was held.

Well arrived in Hamburg, we had and Italian lunch that underlined the Italian theme of Artemide and Tolomeo. In the beautiful surroundings of German architecture, Elbphilharmonie, the team was guided through the historical building. An old warehouse transformed into two concert halls, a hotel and residential apartments. An exciting start of a day packed with classic architecture, Italy, design and extravagant lifestyle.

Before the event, the press had the opportunity of interviewing Carlotta de Bevilacqua, VP of Artemide. As one of the most influential people of Italian lighting the design, Carlotta talked about her and Artemide’s collaboration with the creator of Tolomeo, Michele De Lucchi. Besides her profession as VP of Artemide, Carlotta is also an architect of light and a friend and colleague of Michele De Lucchi. To our luck Michele De Lucchi himself joined the interview with Carlotta de Bevilacqua.

Architect Meinhard von Gerkan officially opened the Tolomeo celebration with at short introduction of the beautiful Architektursalon von Gerkan, where the event took place. A location that compliments many of Michele De Lucchi designs - especially the main attraction and jubilee: Tolomeo.
Architektursalon von Gerkan is placed on the banks of the Elbe River with a unique view over the river.

The three architecs had a press conference with the entire press. Afterwards we were free to experience the Architektursalon von Gerkan and Michele De Lucchi designs, especially his first prototype of the Tolomeo dragged a lot of attention.

A great day in Hamburg with a lot of inspiring conversations with Artemide enthusiasts from all over the world.

Video of Michele De Lucchi and his Tolomeo lamp.

Milan Design Week 2017 - Salone del Mobile Milan

Every year in April, Milan turns into an explosion of colours, new shapes and concepts, innovative ideas and beautiful, functional design, when the city hosts the annual Design Week. With more than 250,000 visitors and over 2,000 exhibitors, the Milan Design Week is undeniably one of the biggest events in the design calendar. And this year, the Inside PR team took part in all the action. 

Day 1:

Our first day was spent visiting some of the many inspiring showrooms around the city. Besides seeing the showrooms, we also paid a visit to some of the most spectacular exhibitions and installations the Design Week had to offer. One of these was the Mindcraft exhibition by Henrik Vibskov; a space solely dedicated to displaying Danish design and craftsmanship.

Another impressive exhibition was the Tom Dixon Multiplex exhibition, housed in the iconic, historical building Cinema and Galleria. The brand presented its newest lighting collection against the backdrop of old-time Italian glamour and culture. With this setting, the Multiplex exhibition perfectly captured the very essence of the Milan Design Week and its ability to mix the architecture and culture of yesterday with the design and aesthetics of today. 

With our feet sore from walking the streets of Milan all day, we decided to enjoy the specialty of all Italian specialties, pizza, in our cozy hotel room to rest and refuel for the days ahead.

Day 2:

On day two, we went to the epicenter of the Design Week: The Salone del Mobile Design Fair. Most of the day we spent at the International Lighting Exhibition, Euroluce, where we stopped by the impressive stands of some of the brands we represent in Denmark such as Artemide, Marset, Fabbian and Studio Italia Design

We also went to see many of the different furniture and interior brands showcasing at the fair, picking up lots of inspiration and hints as to what the future of design will bring. 

In the evening, we had dinner at a little local Italian restaurant, and later, we went for a few (or more…) drinks at the famous and almost cult bar Bar Basso.

Day 3:

Rather tired from our late night out, we enjoyed a slow morning and went to see the Stellar Works exhibition, House Within A House, which took place on the outskirts of Milan. 

By going outside of the city center, we discovered how the Milan Design Week is truly an event that involves and excites the entire city. Because despite it being a more remote part of the city, the neighborhood still had a buzzing creative energy, it was artistic to the bone and housed showroom after showroom as well as plenty of inspiring events. 

We enjoyed a great last day, and this served as the perfect ending to an amazing trip to the Milan Design Week 2017 for the team of Inside PR. 

Stockholm Furniture and Light Fair 2017

Last week, Charlotte and Katrine travelled to Stockholm to visit Stockholm Furniture and Light Fair. As a part of Stockholm Design Week, the fair is the world’s largest meeting place for Scandinavia design. With 40,200 visitors from 60 different countries, and 70.000 m2 to explore, we were excited for an interesting week.

Tuesday and Wednesday, we kick-started the fair in good company. Accompanied by Sköna Hem and Bonytt – two of the largest interior magazines in Scandinavia - we visited our clients Copenhagen Bath, Lampefeber and Woud’s stand to explore their product news. 

After some successful meetings with the Scandinavian press on Tuesday and a long walk at the fair, we went to Architonic’s annual party at Café Opera, where international designers, architects and press attend. Despite tired feet, it always turns out to be a rewarding evening with old friends as well as new contacts, and this year was no exception.

We had a great week surrounded by passionate designers and inspiring people from the industry. The whole city is filled with design, with a variety of setups all over the city, and it is a great meeting place for design enthusiasts from all over the world.  

Overall a great trip with lot of impressions, new ideas and acquaintances.