Milan Design Week 2017 - Salone del Mobile Milan

Every year in April, Milan turns into an explosion of colours, new shapes and concepts, innovative ideas and beautiful, functional design, when the city hosts the annual Design Week. With more than 250,000 visitors and over 2,000 exhibitors, the Milan Design Week is undeniably one of the biggest events in the design calendar. And this year, the Inside PR team took part in all the action. 

Day 1:

Our first day was spent visiting some of the many inspiring showrooms around the city. Besides seeing the showrooms, we also paid a visit to some of the most spectacular exhibitions and installations the Design Week had to offer. One of these was the Mindcraft exhibition by Henrik Vibskov; a space solely dedicated to displaying Danish design and craftsmanship.

Another impressive exhibition was the Tom Dixon Multiplex exhibition, housed in the iconic, historical building Cinema and Galleria. The brand presented its newest lighting collection against the backdrop of old-time Italian glamour and culture. With this setting, the Multiplex exhibition perfectly captured the very essence of the Milan Design Week and its ability to mix the architecture and culture of yesterday with the design and aesthetics of today. 

With our feet sore from walking the streets of Milan all day, we decided to enjoy the specialty of all Italian specialties, pizza, in our cozy hotel room to rest and refuel for the days ahead.

Day 2:

On day two, we went to the epicenter of the Design Week: The Salone del Mobile Design Fair. Most of the day we spent at the International Lighting Exhibition, Euroluce, where we stopped by the impressive stands of some of the brands we represent in Denmark such as Artemide, Marset, Fabbian and Studio Italia Design

We also went to see many of the different furniture and interior brands showcasing at the fair, picking up lots of inspiration and hints as to what the future of design will bring. 

In the evening, we had dinner at a little local Italian restaurant, and later, we went for a few (or more…) drinks at the famous and almost cult bar Bar Basso.

Day 3:

Rather tired from our late night out, we enjoyed a slow morning and went to see the Stellar Works exhibition, House Within A House, which took place on the outskirts of Milan. 

By going outside of the city center, we discovered how the Milan Design Week is truly an event that involves and excites the entire city. Because despite it being a more remote part of the city, the neighborhood still had a buzzing creative energy, it was artistic to the bone and housed showroom after showroom as well as plenty of inspiring events. 

We enjoyed a great last day, and this served as the perfect ending to an amazing trip to the Milan Design Week 2017 for the team of Inside PR. 

Stockholm Furniture and Light Fair 2017

Last week, Charlotte and Katrine travelled to Stockholm to visit Stockholm Furniture and Light Fair. As a part of Stockholm Design Week, the fair is the world’s largest meeting place for Scandinavia design. With 40,200 visitors from 60 different countries, and 70.000 m2 to explore, we were excited for an interesting week.

Tuesday and Wednesday, we kick-started the fair in good company. Accompanied by Sköna Hem and Bonytt – two of the largest interior magazines in Scandinavia - we visited our clients Copenhagen Bath, Lampefeber and Woud’s stand to explore their product news. 

After some successful meetings with the Scandinavian press on Tuesday and a long walk at the fair, we went to Architonic’s annual party at Café Opera, where international designers, architects and press attend. Despite tired feet, it always turns out to be a rewarding evening with old friends as well as new contacts, and this year was no exception.

We had a great week surrounded by passionate designers and inspiring people from the industry. The whole city is filled with design, with a variety of setups all over the city, and it is a great meeting place for design enthusiasts from all over the world.  

Overall a great trip with lot of impressions, new ideas and acquaintances.

Formland February 2017

Yesterday in the early morning, we headed to the Formland Trade Fair in Herning. Three hours later, we found ourselves at the fair, where we started the day in the new concept ONE - a new, trendsetting area for upcoming design brands. Here the keywords were: original, trendy and “ONE of a kind.”

Among the ONE brands we found our client, the Norwegian brand Ment. Their stand was decorated with soft dusty colours and their new products. In a harmonious way their stand matched the Scandinavian Trend Institute’s, PEJ gruppen, minds and predictions of AW 17/18 trends - trends with a focus on nature, creativity and a careless lifestyle. 

In the middle of the ONE concept, the Press Lunch was held. We enjoyed a fresh salad and a sparkling lemonade from the café Depanneur while listening to speaks from Mai-Britt Flyvholm, Projct Manager from Formland and Trend Expert Mads Arlien-Søborg

With our stomachs full, and in the spirit of innovation and first-movers, we visited the trend zone and joined the Common Sense workshop hosted by Trend Expert Anette Eckmann from Eckmann Studio. The workshop was about the conscious consumer and how the shopping experience has to be reinvented with a focus on the consumers and their senses. 

During the fair, we visited many inspiring Danish and international design brands. It was interesting to see so many great design news while talking with the people behind the brands. 

With new trends, inspiration and lots of impression we are looking forward to a new an exiting 2017, and we are already looking forward to our next visit to Formland.  

Aamanns Event at Refshaleøen in Copenhagen

Yesterday Inside PR and Aamanns invited the Danish press to celebrate Aamanns’ 10-year anniversary. We were very excited when Adam Aamann, founder of Aamanns, chose us to help him with coordinating the event. Inside PR’s role was, among other things, to writing a press release/invitation; inviting journalists, bloggers, instagrammers, influencers and professionals from the food industry; as well as answering and following up on invites.

The event was hosted in Aamanns’ newest restaurant, which is located in an industrial warehouse at Refshaleøen in Copenhagen, where over 300 guests attended the event to celebrate the anniversary. Despite the rustic surroundings, the atmosphere was warm with a mix of green colours, retro furniture and lamps. 

The event started at 4pm, where the guests were welcomed with a range of beautifully served ‘smørrebrød’ from Aamanns’ kitchen. The tasty smørrebrød were served with beers from Herslev Bryghus – a great combination of Danish delights. During the event Adam Aamann welcomed and spoke about Aamanns’ journey and the concept behind his business for the past 10 years. 

Ten years ago, Adam Aamann opened his first restaurant in Copenhagen in his own name. The mission was to modernise and update the traditional Danish smørrebrød with a twist of new ingredients to make it timeless. Today Adam Aamann has several restaurants located in Copenhagen. The mission still remains and the foundation of the delicate reinterpreted smørrebrød, made from homemade organic and seasonal ingredients, is still Aamanns’ key to success.  

Everybody seemed to enjoy the event and it was a great success. A huge thanks to all, who came to celebrate the anniversary.      

Inside PR at Northmodern

For the fourth time, Northmodern presented a very unique selection of innovative design brands. We were once again proud to see so many of our brands that showcased their new products and beautiful stands at the fair this year.

We arrived early on Thursday at Northmodern. With huge excitement, we entred the fair and started the morning off slowly in the pressroom with a nice cup of coffee.  

With caffeine and enthusiasm it was time to look around and be inspired by great design brands. Among the exhibits were Woud, Novel Cabinet Makers, Roomstore, StrikAholic and Lampefeber, who showcased their new products for the upcoming season. You could definitely see all of the hard work put into every single piece, and we were impressed with their streamline designs.

As the day went by, we were also able to attend a design debate. This year’s theme was about whether Copenhagen really has what it takes to become a design destination. It was so inspiring to hear Amy Woodroffe, from Kinfolk magazine, talk about Danish design on an outside perspective. The main points was that Danish design really has a strong identity, but we should think more proactive and be better at collaborating with other designers. ‘’Think more global and be more disruptive in our designs’’ - was the advise from Amy.

After an exciting first day we went straight to Novel Cabinet Makers event, ‘Indian Summer Celebration’, at Refshaleøen. Here the Danish design duo presented their new collection, APERTURE, to a cool mix of press, bloggers and stylists. The location was at Aamanns Køkken and we were served the most delicious Danish style ‘’Smørrebrød’’ with cool refreshing drinks. The evening went by with lounge music, which filled the room with a calming, urban atmosphere. 

Friday at the fair was once again a busy day for us. During the day, we had the opportunity to mingle with large design brands as well as new upcoming design talents. We ended the day with a nice lunch in the sun and glasses of cold rosé to kick start the weekend.  

This years Northmodern was a great success and we are already looking forward to May 2017.