Inside PR's 5th birthday

This week we celebrate our 5th birthday and therefore we decided to share our five most remarkable experiences through the years.

The first memorable experience we want to enhance was our 1st birthday. We celebrated what should have been a summer party in our office and showroom due to bad weather. The day was spent with our guests with plenty of food and drinks. It was a lovely evening and definitely something we will never forget.

Another experience, which we are reminded of every morning when we arrive at work, was when we moved to our new showroom and office in the heart of Copenhagen. At first the rooms were completely empty and we wondered; are we ever going to fill out the space? Luckily we did and the location creates the most perfect setting for our client’s products, which also is something, the stylist’s benefits from.

The third experience we want to enhance was the Spring Press Lunch that we hosted. We invited the printed media into our showroom, which was transformed with the colours of the season and with various products from our clients. To facilitate a discussion about Danish design culture and what the future holds for the industry, we invited the editor in chief of the online niche magazine designETC, Charlotte Jul. We discussed the role of Danish design in an international context. We had a great, insightful discussion, even though we were nowhere near covering all aspects of the topic. It was a great experience, which underpinned our love for creativeness and innovation.

Our showroom is not only hosting photo shoots and our client’s products; we are also welcoming many different kinds of people. Therefore another memorable experience that we want to share with you was the visit of many Chinese journalists from TOPYS magazine. Our showroom was filled with Chinese people as they made a big interview with our client Vifa about the corporate history and the uniqueness of their designs. 

The last remarkable experience we want to point out was most definitely when we packed a private jet with influencers from both printed and online media and flew to Hamburg to attend the Artemide event, which celebrated the 30th anniversary of the Tolomeo lamp. It was a great experience with a lot of inspiring conversations with Artemide enthusiast from all over the world.


Spring Press Lunch at Inside PR

On a Spring Friday last week, we had invited the printed media into our showroom for our Spring Press Lunch. The showroom was transformed with the colours of the season and with various products and exciting news from our clients. 

To facilitate a discussion about Danish design culture and what the future holds for the industry, we had invited the editor in chief of the online niche magazine designETC, Charlotte Jul. In a lively debate, Charlotte Jul and our guests from the press discussed the role of Danish design in an international context: How is Danish design perceived outside of Denmark? How are iconic Danish design brands managing their cultural design heritage? And what can contemporary Danish design brands do to maintain and strengthen their position abroad? The main focus was on brands that take social responsibility by producing locally and using young, up-and-coming designer talents who interpret the Danish design culture from a new perspective. Many interesting views were presented and discussed, and though we were nowhere near covering all aspects of the topic, we had a great, insightful discussion. 

To stay in the theme of Danish design, the guests enjoyed a light lunch consisting of mini-sized versions of the Danish specialty ‘smørrebrød’, delivered by Danish Minies. The delicious minies were accompanied by refreshing drinks and aquavit, prepared and served by VI.ER AKVAVIT. Wishing to share the sensory experience of the Nordics with the world, VI.ER AKVAVIT produces aquavits distilled and infused with herbs and plants from Denmark and the Nordics.  

We want to say a big thank you to everyone who took part in our event. To our lovely guests, who wanted to spend their day with us. To Charlotte Jul, who shared with us her interesting insights and perspectives on the design industry. To VI.ER AKVAVIT for serving at the event. To Danish Minies for the tasty food. To Broste Copenhagen for lending us beautiful cutlery and springy-coloured linen tablecloths and napkins. And to Roam for providing glasses to serve the aquavit in. THANK YOU. 

5 steps to improve and use your network

At Inside PR, our business is built on our network and the deep relationships we have with the press, our clients and collaborative partners in the design industry. No doubt that it is time consuming to nurture and grow the network, but you can even do some very easy steps to use it more effectively. Our Head of Relations and Partner, Charlotte Falck Andersen, takes you through 5 simple steps to improve and use your network.

1. Research is key

A good place to start your research on people is on social media and newsletters. Follow your network's activities and keep yourself updated on what exciting projects people are up to. Be sure to enrol in all relevant places, so you are served with all information in your feeds and your inbox. Remember what people tell you – especially the personal stuff. This is important knowledge for the next time you meet, as it shows strokes of good fortune and dedication that you have actually listened to what the person has told.

2. Connect people 

A good networker helps other people connect. Share your knowledge and your network and help others by connecting the right people with each other. Always think first about how you can link your new relationships with people in your network before you think of what you can get out of it. Your helpfulness will come back to you ten-fold.

3. (Ab)use your network?

Use your network, but do not abuse it! Respect that people are busy and do not waste people’s time. The relationships you have are not a one-way street and you must always keep in mind that it is not what people can do for you, but what you can do for each other. Appreciate your network and do not take it for granted.

4. Go offline

It is no secret that social media is an obvious and important place to network - but do not forget the real world! Nothing beats the personal relationship created face-to-face over a cup of coffee or at an event. Most people find it more enjoyable to have a living person in front of them rather than a screen. So get out of the office as often as possible!

5. Be patient

Take your time when creating new relationships. Keep in mind that Rome was not built in one day and neither is your network. Although your network does not provide a return today, it may do tomorrow.

If you want to know more about how our network can help you and your design company, feel free to contact me. We will provide the coffee 

Go Celebrate – Inside PR Press Day October 2016

In connection with our bi-annual Press Day, we invited the press into our showroom in Copenhagen. The showroom was transformed with great design news from our clients, wall paper from Flügger, 100 balloons from Fest4all, metallic, chocolate covered liquorice from Johan Bülow and a giant disco ball from Nørrebro Teater that went perfect with the theme “Go Celebrate”. As the words indicate, the theme was inspired by celebration – more specifically; celebrating the small things in life, great design and individual interior.

When the guests arrived, they were met with a photobooth Memory Maker. The handy photobooth provided long lasting photographic memories from the evening, which the guests could take home.

At 12pm Latienda started the day with delicious and vegan Columbian dishes. The authentic Latin American team, who normally serves street food at Papirøen, prepared three dishes including fried plantain chips with guacamole and salsa; quinoa sliders with mango mayo and beetroot sprouts; and a plantain and coffee cheesecake. The tasty dishes were accompanied with cocktails from Absolut, who recently launched its new limited edition vodka bottle. 

During the day journalists, editors, bloggers, instagrammers etc. visited the showroom. A huge thank you to all who stopped by for a cocktail and a bite to eat while getting inspiration from our clients.

Inside PR Celebrates 4th Birthday

Inside PR turns four years today and we celebrate this event by looking back at some of the highlights from the past four years. 

Our PR and communications agency was established in June 2012 where we started in Katrines private home. Already in August we landed our first client and in December we moved into our first office in Store Regnegade in Copenhagen. This was also the place where we celebrated the company’s first birthday, which we celebrated by inviting the press, clients and good friends of the company to celebrate our first birthday with bubbles, delicious food and sweet desserts. 

Shortly after in October 2013, we expanded our business and moved to a larger location in Store Kannikestræde in Copenhagen, where the company is still based today. The location was chosen because of the great facilities, which allowed us to establish a showroom. Furthermore, this location also enabled us to house our first Press Day in April 2014, which we still host twice a year. 2014 was also the year where we landed our first international client.

In January 2015, we offered our clients the possibility of a shared stand at the Northmodern Fair, where we had fun with arranging the stand and talking to the press during the fair. This experience was very educational and a beneficial experience for us, as we got an insight into how much work it takes to prepare a fair and we gained enormous respect for all of those people who prepares stands multiple times a year. 

In August 2015, we expanded further and establish contact to the Norwegian and Swedish market, which has been very exciting for us and rewarding for our clients. 

Now we write June 2016 in the calendar and our PR and communication agency is turning four years old. We will celebrate our birthday with the whole Inside PR team, and are looking forward with excitement to see what the future brings. A huge “thank you” to all clients and business partners, who have believed in us and been part of our journey.