30 years ago, the Italian lighting brand, Artemide, launched their first Tolomeo lamp. The exact year was 1987, when Michele De Lucchi and Giancarlo Fassina created the design and brought it to life. Since then, a lot of attention has been drawn to the iconic design, which has been a success all over the world. Now that is something to celebrate!
Tuesday 11th, Inside PR and Artemide Scandinavia packed a private jet with influencers from both printed and online media. Full of excitement, we all flew to Hamburg where a Tolomeo anniversary celebration was held.
Well arrived in Hamburg, we had and Italian lunch that underlined the Italian theme of Artemide and Tolomeo. In the beautiful surroundings of German architecture, Elbphilharmonie, the team was guided through the historical building. An old warehouse transformed into two concert halls, a hotel and residential apartments. An exciting start of a day packed with classic architecture, Italy, design and extravagant lifestyle.
Before the event, the press had the opportunity of interviewing Carlotta de Bevilacqua, VP of Artemide. As one of the most influential people of Italian lighting the design, Carlotta talked about her and Artemide’s collaboration with the creator of Tolomeo, Michele De Lucchi. Besides her profession as VP of Artemide, Carlotta is also an architect of light and a friend and colleague of Michele De Lucchi. To our luck Michele De Lucchi himself joined the interview with Carlotta de Bevilacqua.
Architect Meinhard von Gerkan officially opened the Tolomeo celebration with at short introduction of the beautiful Architektursalon von Gerkan, where the event took place. A location that compliments many of Michele De Lucchi designs - especially the main attraction and jubilee: Tolomeo.
Architektursalon von Gerkan is placed on the banks of the Elbe River with a unique view over the river.
The three architecs had a press conference with the entire press. Afterwards we were free to experience the Architektursalon von Gerkan and Michele De Lucchi designs, especially his first prototype of the Tolomeo dragged a lot of attention.
A great day in Hamburg with a lot of inspiring conversations with Artemide enthusiasts from all over the world.
Having a good social media presence can help your business grow. However, this will not happen overnight and it can be rather time-consuming to build your brand socially. But there are some simple steps that can help you and your business through the SoMe jungle. Our PR and Social Media Consultant Stephanie Møller Nielsen gives you 5 tips on how to improve – or even get started on - your presence on social media.
1. Identify goals and objectives
The first step in growing your business’s social media presence is to identify goals and objectives for using social media. What do you want to achieve? Do you want to increase sales? Or do you want to increase brand awareness? By knowing your goals, you can set clear objectives, and know what you are aiming for - before you start posting. This also makes it easier to measure your performance later.
2. Limit yourself
Facebook, Instagram, Pinterest, Twitter and Youtube are all highly active social media networks, and they continue to grow! It can be difficult to choose which platforms to focus on, and although a platform is popular, it may not be the right fit for your company. So limit yourself! Ensure you know how each platform works; what audiences you can reach; and what your objectives are and you will be off to a great start. If time is limited, then only commit yourself to 1-2 networks.
3. Quality over quantity
It is a myth that you have to post every day. When making content, you should always focus on making high quality content. It can vary a great deal what content works best on social media. Images and videos on average get the most interaction. Therefore, adding an image, info graphic or video can help you convey the message. It is no coincidence the old saying goes ”a picture is worth a thousand words”.
4. Plan ahead
A great tool in succeeding on social media is to plan ahead. Making a content plan can help you utilise the content and keep track of your platform. Most social media platforms even allow you to make and schedule your content in advance. That way you can distribute your content more effectively.
Posting high quality content is a step in the right direction, but it is only part of the job. Your presence online shouldn’t stop with your own content, you also need to engage with your followers! You should see social media as a flow, and liking, commenting and even sharing your followers’ posts is part of what makes social media work so well.
If you want help improving your social media presence for your design company or just knowing your opportunities online, please feel free to contact me here, and I will help explore your SoMe options.
Every year in April, Milan turns into an explosion of colours, new shapes and concepts, innovative ideas and beautiful, functional design, when the city hosts the annual Design Week. With more than 250,000 visitors and over 2,000 exhibitors, the Milan Design Week is undeniably one of the biggest events in the design calendar. And this year, the Inside PR team took part in all the action.
Our first day was spent visiting some of the many inspiring showrooms around the city. Besides seeing the showrooms, we also paid a visit to some of the most spectacular exhibitions and installations the Design Week had to offer. One of these was the Mindcraft exhibition by Henrik Vibskov; a space solely dedicated to displaying Danish design and craftsmanship.
Another impressive exhibition was the Tom Dixon Multiplex exhibition, housed in the iconic, historical building Cinema and Galleria. The brand presented its newest lighting collection against the backdrop of old-time Italian glamour and culture. With this setting, the Multiplex exhibition perfectly captured the very essence of the Milan Design Week and its ability to mix the architecture and culture of yesterday with the design and aesthetics of today.
With our feet sore from walking the streets of Milan all day, we decided to enjoy the specialty of all Italian specialties, pizza, in our cozy hotel room to rest and refuel for the days ahead.
On day two, we went to the epicenter of the Design Week: The Salone del Mobile Design Fair. Most of the day we spent at the International Lighting Exhibition, Euroluce, where we stopped by the impressive stands of some of the brands we represent in Denmark such as Artemide, Marset, Fabbian and Studio Italia Design.
We also went to see many of the different furniture and interior brands showcasing at the fair, picking up lots of inspiration and hints as to what the future of design will bring.
In the evening, we had dinner at a little local Italian restaurant, and later, we went for a few (or more…) drinks at the famous and almost cult bar Bar Basso.
Rather tired from our late night out, we enjoyed a slow morning and went to see the Stellar Works exhibition, House Within A House, which took place on the outskirts of Milan.
By going outside of the city center, we discovered how the Milan Design Week is truly an event that involves and excites the entire city. Because despite it being a more remote part of the city, the neighborhood still had a buzzing creative energy, it was artistic to the bone and housed showroom after showroom as well as plenty of inspiring events.
We enjoyed a great last day, and this served as the perfect ending to an amazing trip to the Milan Design Week 2017 for the team of Inside PR.
Last week, Charlotte and Katrine travelled to Stockholm to visit Stockholm Furniture and Light Fair. As a part of Stockholm Design Week, the fair is the world’s largest meeting place for Scandinavia design. With 40,200 visitors from 60 different countries, and 70.000 m2 to explore, we were excited for an interesting week.
Tuesday and Wednesday, we kick-started the fair in good company. Accompanied by Sköna Hem and Bonytt – two of the largest interior magazines in Scandinavia - we visited our clients Copenhagen Bath, Lampefeber and Woud’s stand to explore their product news.
After some successful meetings with the Scandinavian press on Tuesday and a long walk at the fair, we went to Architonic’s annual party at Café Opera, where international designers, architects and press attend. Despite tired feet, it always turns out to be a rewarding evening with old friends as well as new contacts, and this year was no exception.
We had a great week surrounded by passionate designers and inspiring people from the industry. The whole city is filled with design, with a variety of setups all over the city, and it is a great meeting place for design enthusiasts from all over the world.
Overall a great trip with lot of impressions, new ideas and acquaintances.
Yesterday in the early morning, we headed to the Formland Trade Fair in Herning. Three hours later, we found ourselves at the fair, where we started the day in the new concept ONE - a new, trendsetting area for upcoming design brands. Here the keywords were: original, trendy and “ONE of a kind.”
Among the ONE brands we found our client, the Norwegian brand Ment. Their stand was decorated with soft dusty colours and their new products. In a harmonious way their stand matched the Scandinavian Trend Institute’s, PEJ gruppen, minds and predictions of AW 17/18 trends - trends with a focus on nature, creativity and a careless lifestyle.
In the middle of the ONE concept, the Press Lunch was held. We enjoyed a fresh salad and a sparkling lemonade from the café Depanneur while listening to speaks from Mai-Britt Flyvholm, Projct Manager from Formland and Trend Expert Mads Arlien-Søborg
With our stomachs full, and in the spirit of innovation and first-movers, we visited the trend zone and joined the Common Sense workshop hosted by Trend Expert Anette Eckmann from Eckmann Studio. The workshop was about the conscious consumer and how the shopping experience has to be reinvented with a focus on the consumers and their senses.
During the fair, we visited many inspiring Danish and international design brands. It was interesting to see so many great design news while talking with the people behind the brands.
With new trends, inspiration and lots of impression we are looking forward to a new an exiting 2017, and we are already looking forward to our next visit to Formland.