Inside PR expands on Social Media

Please welcome Louise to our team at Inside PR.

We are pleased to introduce Louise Guldager as our Head of Social Media at Inside PR. With a large network of bloggers and influencers and a passion for communicating online, Louise is now our specialist in Social Media and Influencer Marketing. Her main focus is strategic planning of social media exposure and connecting brands with the right audience. Louise will also create authentic content to our clients' Social Media accounts reaching the right people at the right time to achieve measurable goals.

Louise has a Master of Arts from the University of Copenhagen and has 12 years of experience as a PR consultant and furthermore as a freelance journalist within the lifestyle industry. Louise was also co-owner and founder of the online platform PetitPodium.dk and today she runs the blog Guldlog.dk

‘’We are very excited that Louise has decided to work with us. We see bloggers and influencers as an important part of our network and future PR work. With Louise on our team, we can focus even more on this important part of our client's marketing and communication strategies’’, says Katrine Hjorth-Hess and Charlotte Falck Andersen, partners of Inside PR. 

Contact Louise on lg@insidepr.dk

Milan Design Week 2017 - Salone del Mobile Milan

Every year in April, Milan turns into an explosion of colours, new shapes and concepts, innovative ideas and beautiful, functional design, when the city hosts the annual Design Week. With more than 250,000 visitors and over 2,000 exhibitors, the Milan Design Week is undeniably one of the biggest events in the design calendar. And this year, the Inside PR team took part in all the action. 

Day 1:

Our first day was spent visiting some of the many inspiring showrooms around the city. Besides seeing the showrooms, we also paid a visit to some of the most spectacular exhibitions and installations the Design Week had to offer. One of these was the Mindcraft exhibition by Henrik Vibskov; a space solely dedicated to displaying Danish design and craftsmanship.

Another impressive exhibition was the Tom Dixon Multiplex exhibition, housed in the iconic, historical building Cinema and Galleria. The brand presented its newest lighting collection against the backdrop of old-time Italian glamour and culture. With this setting, the Multiplex exhibition perfectly captured the very essence of the Milan Design Week and its ability to mix the architecture and culture of yesterday with the design and aesthetics of today. 

With our feet sore from walking the streets of Milan all day, we decided to enjoy the specialty of all Italian specialties, pizza, in our cozy hotel room to rest and refuel for the days ahead.

Day 2:

On day two, we went to the epicenter of the Design Week: The Salone del Mobile Design Fair. Most of the day we spent at the International Lighting Exhibition, Euroluce, where we stopped by the impressive stands of some of the brands we represent in Denmark such as Artemide, Marset, Fabbian and Studio Italia Design

We also went to see many of the different furniture and interior brands showcasing at the fair, picking up lots of inspiration and hints as to what the future of design will bring. 

In the evening, we had dinner at a little local Italian restaurant, and later, we went for a few (or more…) drinks at the famous and almost cult bar Bar Basso.

Day 3:

Rather tired from our late night out, we enjoyed a slow morning and went to see the Stellar Works exhibition, House Within A House, which took place on the outskirts of Milan. 

By going outside of the city center, we discovered how the Milan Design Week is truly an event that involves and excites the entire city. Because despite it being a more remote part of the city, the neighborhood still had a buzzing creative energy, it was artistic to the bone and housed showroom after showroom as well as plenty of inspiring events. 

We enjoyed a great last day, and this served as the perfect ending to an amazing trip to the Milan Design Week 2017 for the team of Inside PR. 

Stockholm Furniture and Light Fair 2017

Last week, Charlotte and Katrine travelled to Stockholm to visit Stockholm Furniture and Light Fair. As a part of Stockholm Design Week, the fair is the world’s largest meeting place for Scandinavia design. With 40,200 visitors from 60 different countries, and 70.000 m2 to explore, we were excited for an interesting week.

Tuesday and Wednesday, we kick-started the fair in good company. Accompanied by Sköna Hem and Bonytt – two of the largest interior magazines in Scandinavia - we visited our clients Copenhagen Bath, Lampefeber and Woud’s stand to explore their product news. 

After some successful meetings with the Scandinavian press on Tuesday and a long walk at the fair, we went to Architonic’s annual party at Café Opera, where international designers, architects and press attend. Despite tired feet, it always turns out to be a rewarding evening with old friends as well as new contacts, and this year was no exception.

We had a great week surrounded by passionate designers and inspiring people from the industry. The whole city is filled with design, with a variety of setups all over the city, and it is a great meeting place for design enthusiasts from all over the world.  

Overall a great trip with lot of impressions, new ideas and acquaintances.

Formland February 2017

Yesterday in the early morning, we headed to the Formland Trade Fair in Herning. Three hours later, we found ourselves at the fair, where we started the day in the new concept ONE - a new, trendsetting area for upcoming design brands. Here the keywords were: original, trendy and “ONE of a kind.”

Among the ONE brands we found our client, the Norwegian brand Ment. Their stand was decorated with soft dusty colours and their new products. In a harmonious way their stand matched the Scandinavian Trend Institute’s, PEJ gruppen, minds and predictions of AW 17/18 trends - trends with a focus on nature, creativity and a careless lifestyle. 

In the middle of the ONE concept, the Press Lunch was held. We enjoyed a fresh salad and a sparkling lemonade from the café Depanneur while listening to speaks from Mai-Britt Flyvholm, Projct Manager from Formland and Trend Expert Mads Arlien-Søborg

With our stomachs full, and in the spirit of innovation and first-movers, we visited the trend zone and joined the Common Sense workshop hosted by Trend Expert Anette Eckmann from Eckmann Studio. The workshop was about the conscious consumer and how the shopping experience has to be reinvented with a focus on the consumers and their senses. 

During the fair, we visited many inspiring Danish and international design brands. It was interesting to see so many great design news while talking with the people behind the brands. 

With new trends, inspiration and lots of impression we are looking forward to a new an exiting 2017, and we are already looking forward to our next visit to Formland.  

Go Celebrate – Inside PR Press Day October 2016

In connection with our bi-annual Press Day, we invited the press into our showroom in Copenhagen. The showroom was transformed with great design news from our clients, wall paper from Flügger, 100 balloons from Fest4all, metallic, chocolate covered liquorice from Johan Bülow and a giant disco ball from Nørrebro Teater that went perfect with the theme “Go Celebrate”. As the words indicate, the theme was inspired by celebration – more specifically; celebrating the small things in life, great design and individual interior.

When the guests arrived, they were met with a photobooth Memory Maker. The handy photobooth provided long lasting photographic memories from the evening, which the guests could take home.

At 12pm Latienda started the day with delicious and vegan Columbian dishes. The authentic Latin American team, who normally serves street food at Papirøen, prepared three dishes including fried plantain chips with guacamole and salsa; quinoa sliders with mango mayo and beetroot sprouts; and a plantain and coffee cheesecake. The tasty dishes were accompanied with cocktails from Absolut, who recently launched its new limited edition vodka bottle. 

During the day journalists, editors, bloggers, instagrammers etc. visited the showroom. A huge thank you to all who stopped by for a cocktail and a bite to eat while getting inspiration from our clients.