Inside PR on Formland August 2015

On August 13, the Danish interior and design fair, Formland, opened the doors for the entire design industry to meet both exhibitors and visitors.  

Among the 500 brands represented on Formland were Skriver Collection and Lampefeber, which both exhibited their latest product news from the upcoming season. Skriver Collection presented new self-coloured mats, which is complementing the existing HotMadi series. Lampefeber introduced their latest brand, Martinelli Luce, along side with news from their other lighting brands. 

During the fair, Formland presented inspiring trend zones, seasonal product news and sharp trend talks. At the trend zone “Palm trees” by Eckmann Studio, this season’s ultimate styling statement was presented. The trend has been inspired by the botanical trend for a while now and this tendency is definitely not about to dry up. The urban palm garden craze is without a doubt upon us.  

Another trend zone was “Far out into nature” by Fly + Helsted, where plants once again were represented. This time with the twist that the “urban gardening” has evolved into a natural and untamed plant diversity. The colours of this trend is earthy hues, terracotta, grey, green and reddish tones. Materials to be seen are wood, concrete, stone, metals, leather, glass and grasses.   

Additionally, “light” is also in focus this season. The light is currently getting inspiration from the Memphis trend of the 1980s with its period colours of yellow, cobalt blue, rose, mint, grass green, black and white. Materials that are used are metals, marble, bright surfaces, glass, stone and concrete.  

Once again, it was a great pleasure to visit Formland and overall we enjoyed the inspiring atmosphere of new interior designs and trends. 

We look forward to the next Formland fair in February 2016. 

Inside PR on Northmodern August 2015

On August 13, Northmodern opened its doors for the design industry. The Scandinavian trade fair exhibited design brands, gastronomy and included lectures about trends and news from over 400 Danish and international brands.

Among the brands represented on Northmodern were Tom Dixon, New Works, Anour, Paradisco Productions, Darø, Römer Design, Novel Cabinet Makers, Dopper, StrikAholic, Ment, Tonone, Perigot for Rossignol, Marset, Martinelli Luce, Nyta, Studio Italia Design, Structures and Frederiksberg Snedkeri.

On Thursday, Tom Dixon was the keynote speaker at the conference. With his charismatic approach, Tom Dixon elaborated on his bold and commercial approach in his journey to create one of the most successful design brands in the UK.

On the fair, the Dutch brand Dopper was also represented. Dopper’s mission is to reduce single-use plastic waste, and the brand has introduced sustainable design for water bottles. Dopper hosted a water cocktail event, in which they introduced their cocktail recipes that will be available soon. 

Overall we enjoyed the great atmosphere and the spirit seemed high among exhibitors as well as visitors. 

We look forward to the next Northmodern in January 2016.

Inside PR introduce new corporate language

As our business and clients grow, we have to adapt to the market. It is therefore our pleasure to announce that we now introduce English as our new corporate language. The change is natural to suit our expanding international clients and followers.

We have already seen great results in the change on our social media platform, Instagram, with 200 new followers since the change. This is a positive direction and we feel confident that the change will generate great results for our clients.

Go Slow - Inside PR Pressedag april 2015

Den 23. april klokken 10.00 åbnede vi dørene til vores charmerende baggård og showroom, som vi i dagens anledning omhyggeligt havde stylet med de nyeste produkter fra vores kunder. Temaet var Go Slow, inspireret af Slow Luxury-tendensen, der i kontrast til det hektiske forbrugersamfund sætter fokus på den simple livsstil og kvaliteten ved et solidt og tidskrævende håndværk. Vores mål var således at give pressen et frirum, hvor de kunne tage en pause og nyde godt håndværk med alle sanser. Vi serverede lækre snacks og drikkevarer fra fire forskellige producenter, som alle lå i tråd med temaet: populære barer af frugt og nødder fra Raw Bite, glutenfrit og økologisk brød fra Mette Marie’s Kitchen, smagfulde frugtøl fra Skovlyst Bryggeri og udrensende juices fra Slow Juice.

Med fokus på at øge opmærksomheden omkring vores produkter havde vi stykket en mindre skattejagt sammen til pressen. For at deltage i konkurrencen om de fine præmier fra vores kunder fik pressen til opgave at besvare en række spørgsmål om vores brands. Svarene på spørgsmålene kunne findes ved at finde og læse de mange kort med fun-facts om brands og produkter, som hang omkring i showroomet. De forskellige fun-facts var akkompagneret af flotte håndtegnede produktillustrationer fra freelanceillustratoren Thit Lin, som i øvrigt også er vores praktikant.

Klokken 19.30 gik de sidste gæster, og vi lukkede dørene efter en dejlig dag, hvor tiden bare fløj af sted. Vi var alle trætte men glade efter en rigtig vellykket pressedag, og vi glæder os allerede til næste gang!

 

Billederne fra pressedagen er taget af fotograf Julie Svanberg Grath. Du kan se flere af hendes billeder på www.svanberggrath.dk og www.facebook.com/svanberggrath.

Inside PR ansætter PR konsulent

Det er med stor glæde, at vi pr. 1. april 2015 har ansat Mille Emilie Grath i et barselsvikariat som PR konsulent hos Inside PR.

Mille er uddannet multimediedesigner og har tidligere erfaring med grafisk arbejde samt opgaver inden for PR og marketing. Mille er langt fra ny i branchen. Med sin interiør/DIY blog - Sonoma Seven - er hun allerede et kendt ansigt hos pressen. På Sonoma Seven skriver Mille i et vedkommende og personligt sprog om alt fra kreative renoveringsprojekter til nyheder inden for designverden.

Hos Inside PR kommer Mille til at være ansvarlig for en række af de brands, som Inside PR repræsenterer, hvilket bl.a. indebærer presse- og kundekontakt samt udførelse af pressetekster. Herudover er Mille den, der fremover kommer til at stå i spidsen for events og pressedage.

“Vi glæder os til at få Mille med på Inside PR teamet. Hun er en passioneret designentusiast, og så har hun en fantastisk personlighed, som vi håber, I vil tage godt imod i hendes daglige arbejde”.

Bedste hilsner
Katrine og Charlotte