Go Spring - Inside PR Press Day April 2016

With the theme "Go Spring", we once again invited the press into our showroom in central Copenhagen. In honour of the occasion, we transformed the showroom into a colourful design universe, which we had carefully styled with the latest products from our clients. To emphasise our spring theme, we had teamed up with Grøn Grøn, a company who offers flower subscriptions with seasonal flowers, and SundSnack, who supplies fruit schemes for businesses.

We started the day at 12 o’clock with a cosy Friday ambience, which included gourmet pizzas and delicious beer. It was Italian Eva, owner of MadenItaly on Copenhagen Street Food, who prepared and served homemade vegetarian pizzas for the press. In addition to the tasty pizzas, the low-calorie beer from the brewery, TeeDawn, was also a success because of their fresh taste and lower percentage of alcohol.

We counted 50 journalists consisting of editors, bloggers, instagrammere etc., who filled our showroom with a great atmosphere. At 8pm, we closed the doors after another successful press day.

Stockholm Furniture & Light Fair

Stockholm Furniture & Light Fair is the world’s largest venue for Scandinavian furniture and lighting design, and is part of the Stockholm Design Week. We were of course there again this year to see the exciting news from some of the best designers!
We arrived Tuesday in Stockholm and headed straight to the fair, ready to greet the press at Roomstore’s stand, where New Works and DCW presented their latest news. After a long and productive day with great attention from the international press, we attended the annual agent dinner with the Roomstore. 
Since we spend all our time Tuesday at the Roomstore stand, Wednesday was dedicated to visit other brands, such as Lampefeber and Anour, to see their news. During the day, we had the opportunity to see the Greenhouse, where up-and-coming designers from design schools showcase their prototypes to future partners, manufactures and customers. VIA Design school were showing off current students’ projects that showed both design for industrial production and design that focuses on good craftsmanship. We were really inspired to see all the talent. 
In the evening, we went to Gulled´s showroom. Gulled is the Swedish distributor of Hay, Tom Dixon and Magis, and here we mingled over cocktails and beer in an inspiring atmosphere where the focus was solely on design.  
Stockholm Furniture & Light Fair is always a huge success and this year was no exception! We had a great couple of days surrounded by passionate designers and inspiring people from the industry. What we really enjoy about the Stockholm Fair is that the evenings are as much about design as it is during the day at the fair. It is an opportunity to mingle with people from the industry with a variety of setups all over the city. 
The trip back to Copenhagen was filled with smiles and we will be back for sure!

Formland February 2016

We have entered February, which also means more interior design fairs! Thursday February 4th, we loaded the car with coffee, breakfast and excitement and headed for the Formland Interior Design Fair in Herning.

One of the trends on the fair was ”Slow Living”, where Japan was a clear influence. This pattern repeated itself at the Formland fair, as the Trend Zone “O-Ha-Yoo” included a Japanese Tea Saloon with a traditional tea ceremony, a Matcha Tea bar and a Japanese flower arranging workshop, Ikebana, among others. All things that should help us recharge and unwind, in true spirit of the “Slow Living”.  

We came just in time for the press lunch, and the Japanese trend could not be overlooked. Simple table setting with earthy colours, bamboo trees, and young people playing on traditional Japanese drums as a welcoming and opening of the press lunch, setting the mood. While we ate the Japanese inspired food and matcha dessert, Anette Eckmann from Eckmann Studio explained about the ideas behind the Trend Zones and how Japan and Scandinavia meet. The focus on craftsmanship and thoroughness is what East and West have in common. But here in the West, we should try and focus more on thoroughness, not only in design, but also in life. Take some time off to yourself and to go deeper into what you do, with no interruptions.  

With our heads and stomachs full of inspiration, we headed out to visit the stands. Among the brands were the Danish interior brand Skriver Collection and the Norwegian sisters behind the ceramic brand Ment. The thing both brands had in common at the fair, was the variety of beautiful calm colours, all inspired by the nature. It was easy on the eye and made your mood!

In good spirit and with our heads filled with the latest trends, news and inspiration, we got in the car and headed back to Copenhagen. This was definitely worth the trip!

Northmodern January 2016

It is dark and cold in the middle of January, but inside Bella Centret at the northmodern design fair it is warm! Northmodern opened the doors for the design industry for the 3rd time, and we were there to see all the hot news. At northmodern the best brands within the furniture industry, lifestyle and industrial design were presented, and among our brands represented this year were Strikaholic, New Works, Marset, Studio Italia Design, Paradisco Productions, Novel Cabinet Makers and Malle W. Trousseau.

Malle W. Trousseau, is Roomstore’s newest brand, who produces boxes with a variety of quality kithen supplies. These products were displayed and tested at a collaboration between BoxOne/Køkkensnedkeren who designed a transportable kitchen for the fair, and the Head Chef from Restaurant Rebel, Martin Hylleborg made delicious samples using the cooking utensils from Malle W. Trousseau.

The lectures this year focused a lot on the trends of the importance of nature, craftsmanship, ”Rediscovering” and ”Digital detox”. These trends were easy to observe, as more than half of the space at the fair was dedicated to ”Slow Living”.

We enjoyed getting out of the cold January weather and into the spirit of slow living, hot news and exciting trends. We look forward to the next northmodern fair. 

Go Color - Inside PR Press Day November 2015

On November 5th, we welcomed the Danish press into our charming showroom, which we had styled in five different colour zones with the latest products from our clients. The ’Go Color’-theme was inspired by the different colours and contrasts that that characterises the upcoming season for our clients, and Flügger had sponsored painting to make the colour zones complete.  

With a focus on increasing awareness of our products, we had arranged a styling competition, where the press had the opportunity to win great products. Among the prizes were a hand woven throw from Zuzunaga, a pendant from Darø, an alpaca cushion from Skriver Collection, a graphic illustration from Paradisco Productions, a ceramic bowl from Ment and a lamp from Fabbian

During the day, we served colourful cocktails from Homemade Cocktails and delicious sliders from the food truck The Black Cock. Our goal was to give the press a sensual experience, where they could enjoy the good craftsmanship that characterises our clients’ products with delicious food and drinks.

In sum, it was a really successful press day and we are already looking forward to the next!