Inside PR at Northmodern

For the fourth time, Northmodern presented a very unique selection of innovative design brands. We were once again proud to see so many of our brands that showcased their new products and beautiful stands at the fair this year.

We arrived early on Thursday at Northmodern. With huge excitement, we entred the fair and started the morning off slowly in the pressroom with a nice cup of coffee.  

With caffeine and enthusiasm it was time to look around and be inspired by great design brands. Among the exhibits were Woud, Novel Cabinet Makers, Roomstore, StrikAholic and Lampefeber, who showcased their new products for the upcoming season. You could definitely see all of the hard work put into every single piece, and we were impressed with their streamline designs.

As the day went by, we were also able to attend a design debate. This year’s theme was about whether Copenhagen really has what it takes to become a design destination. It was so inspiring to hear Amy Woodroffe, from Kinfolk magazine, talk about Danish design on an outside perspective. The main points was that Danish design really has a strong identity, but we should think more proactive and be better at collaborating with other designers. ‘’Think more global and be more disruptive in our designs’’ - was the advise from Amy.

After an exciting first day we went straight to Novel Cabinet Makers event, ‘Indian Summer Celebration’, at Refshaleøen. Here the Danish design duo presented their new collection, APERTURE, to a cool mix of press, bloggers and stylists. The location was at Aamanns Køkken and we were served the most delicious Danish style ‘’Smørrebrød’’ with cool refreshing drinks. The evening went by with lounge music, which filled the room with a calming, urban atmosphere. 

Friday at the fair was once again a busy day for us. During the day, we had the opportunity to mingle with large design brands as well as new upcoming design talents. We ended the day with a nice lunch in the sun and glasses of cold rosé to kick start the weekend.  

This years Northmodern was a great success and we are already looking forward to May 2017.

Inside PR Expands with an International Focus

Please welcome Stephanie to our team at Inside PR.

We are pleased to introduce Stephanie Møller Nielsen into a new position at Inside PR as our International PR & Marketing Consultant. Stephanie's new position is part of our strategy to expand Inside PR's business with foreign customers as well as to strengthen our relations with the international press. A year ago, we expanded our services to encompass press coverage in Sweden and Norway. Since then, the demand has been great, which has resulted in the need for additional competent forces.

Stephanie has a MA in intercultural market studies and English from Copenhagen Business School. In addition, she has been working for Inside PR the last year - first as an intern and afterwards as a PR assistant - and she will now be joining us in a permanent position as an International PR & Marketing Consultant. In her new position, Stephanie will advise her own clients on PR and marketing strategies in the Scandinavian market. Stephanie will also the primary responsibility for Inside PR's social media activities, which now run in English.

Stephanie has a background at Sweco Denmark and in the former Pihl & Søn in their communications and marketing departments. She has worked with both internal and external communication in an international perspective and implementation of digital marketing and communication strategies.

"We are very excited that Stephanie has decided to accept a position at Inside PR. She always strives to deliver the highest quality results and has a highly structured approach to her work. Stephanie has a passionated personality that we really feel makes a difference for clients and employees of Inside PR", says the two partners of Inside PR, Katrine Hjorth-Hess and Charlotte Falck Andersen.

Contact Stephanie on

Inside PR Celebrates 4th Birthday

Inside PR turns four years today and we celebrate this event by looking back at some of the highlights from the past four years. 

Our PR and communications agency was established in June 2012 where we started in Katrines private home. Already in August we landed our first client and in December we moved into our first office in Store Regnegade in Copenhagen. This was also the place where we celebrated the company’s first birthday, which we celebrated by inviting the press, clients and good friends of the company to celebrate our first birthday with bubbles, delicious food and sweet desserts. 

Shortly after in October 2013, we expanded our business and moved to a larger location in Store Kannikestræde in Copenhagen, where the company is still based today. The location was chosen because of the great facilities, which allowed us to establish a showroom. Furthermore, this location also enabled us to house our first Press Day in April 2014, which we still host twice a year. 2014 was also the year where we landed our first international client.

In January 2015, we offered our clients the possibility of a shared stand at the Northmodern Fair, where we had fun with arranging the stand and talking to the press during the fair. This experience was very educational and a beneficial experience for us, as we got an insight into how much work it takes to prepare a fair and we gained enormous respect for all of those people who prepares stands multiple times a year. 

In August 2015, we expanded further and establish contact to the Norwegian and Swedish market, which has been very exciting for us and rewarding for our clients. 

Now we write June 2016 in the calendar and our PR and communication agency is turning four years old. We will celebrate our birthday with the whole Inside PR team, and are looking forward with excitement to see what the future brings. A huge “thank you” to all clients and business partners, who have believed in us and been part of our journey.

Go Spring - Inside PR Press Day April 2016

With the theme "Go Spring", we once again invited the press into our showroom in central Copenhagen. In honour of the occasion, we transformed the showroom into a colourful design universe, which we had carefully styled with the latest products from our clients. To emphasise our spring theme, we had teamed up with Grøn Grøn, a company who offers flower subscriptions with seasonal flowers, and SundSnack, who supplies fruit schemes for businesses.

We started the day at 12 o’clock with a cosy Friday ambience, which included gourmet pizzas and delicious beer. It was Italian Eva, owner of MadenItaly on Copenhagen Street Food, who prepared and served homemade vegetarian pizzas for the press. In addition to the tasty pizzas, the low-calorie beer from the brewery, TeeDawn, was also a success because of their fresh taste and lower percentage of alcohol.

We counted 50 journalists consisting of editors, bloggers, instagrammere etc., who filled our showroom with a great atmosphere. At 8pm, we closed the doors after another successful press day.

Stockholm Furniture & Light Fair

Stockholm Furniture & Light Fair is the world’s largest venue for Scandinavian furniture and lighting design, and is part of the Stockholm Design Week. We were of course there again this year to see the exciting news from some of the best designers!
We arrived Tuesday in Stockholm and headed straight to the fair, ready to greet the press at Roomstore’s stand, where New Works and DCW presented their latest news. After a long and productive day with great attention from the international press, we attended the annual agent dinner with the Roomstore. 
Since we spend all our time Tuesday at the Roomstore stand, Wednesday was dedicated to visit other brands, such as Lampefeber and Anour, to see their news. During the day, we had the opportunity to see the Greenhouse, where up-and-coming designers from design schools showcase their prototypes to future partners, manufactures and customers. VIA Design school were showing off current students’ projects that showed both design for industrial production and design that focuses on good craftsmanship. We were really inspired to see all the talent. 
In the evening, we went to Gulled´s showroom. Gulled is the Swedish distributor of Hay, Tom Dixon and Magis, and here we mingled over cocktails and beer in an inspiring atmosphere where the focus was solely on design.  
Stockholm Furniture & Light Fair is always a huge success and this year was no exception! We had a great couple of days surrounded by passionate designers and inspiring people from the industry. What we really enjoy about the Stockholm Fair is that the evenings are as much about design as it is during the day at the fair. It is an opportunity to mingle with people from the industry with a variety of setups all over the city. 
The trip back to Copenhagen was filled with smiles and we will be back for sure!