Formland February 2017

Yesterday in the early morning, we headed to the Formland Trade Fair in Herning. Three hours later, we found ourselves at the fair, where we started the day in the new concept ONE - a new, trendsetting area for upcoming design brands. Here the keywords were: original, trendy and “ONE of a kind.”

Among the ONE brands we found our client, the Norwegian brand Ment. Their stand was decorated with soft dusty colours and their new products. In a harmonious way their stand matched the Scandinavian Trend Institute’s, PEJ gruppen, minds and predictions of AW 17/18 trends - trends with a focus on nature, creativity and a careless lifestyle. 

In the middle of the ONE concept, the Press Lunch was held. We enjoyed a fresh salad and a sparkling lemonade from the café Depanneur while listening to speaks from Mai-Britt Flyvholm, Projct Manager from Formland and Trend Expert Mads Arlien-Søborg

With our stomachs full, and in the spirit of innovation and first-movers, we visited the trend zone and joined the Common Sense workshop hosted by Trend Expert Anette Eckmann from Eckmann Studio. The workshop was about the conscious consumer and how the shopping experience has to be reinvented with a focus on the consumers and their senses. 

During the fair, we visited many inspiring Danish and international design brands. It was interesting to see so many great design news while talking with the people behind the brands. 

With new trends, inspiration and lots of impression we are looking forward to a new an exiting 2017, and we are already looking forward to our next visit to Formland.  

Aamanns Event at Refshaleøen in Copenhagen

Yesterday Inside PR and Aamanns invited the Danish press to celebrate Aamanns’ 10-year anniversary. We were very excited when Adam Aamann, founder of Aamanns, chose us to help him with coordinating the event. Inside PR’s role was, among other things, to writing a press release/invitation; inviting journalists, bloggers, instagrammers, influencers and professionals from the food industry; as well as answering and following up on invites.

The event was hosted in Aamanns’ newest restaurant, which is located in an industrial warehouse at Refshaleøen in Copenhagen, where over 300 guests attended the event to celebrate the anniversary. Despite the rustic surroundings, the atmosphere was warm with a mix of green colours, retro furniture and lamps. 

The event started at 4pm, where the guests were welcomed with a range of beautifully served ‘smørrebrød’ from Aamanns’ kitchen. The tasty smørrebrød were served with beers from Herslev Bryghus – a great combination of Danish delights. During the event Adam Aamann welcomed and spoke about Aamanns’ journey and the concept behind his business for the past 10 years. 

Ten years ago, Adam Aamann opened his first restaurant in Copenhagen in his own name. The mission was to modernise and update the traditional Danish smørrebrød with a twist of new ingredients to make it timeless. Today Adam Aamann has several restaurants located in Copenhagen. The mission still remains and the foundation of the delicate reinterpreted smørrebrød, made from homemade organic and seasonal ingredients, is still Aamanns’ key to success.  

Everybody seemed to enjoy the event and it was a great success. A huge thanks to all, who came to celebrate the anniversary.      

Inside PR decorates Go’ Morgen Danmark’s studio in Copenhagen

The studio of Go' Morgen Danmark has been transformed with a mix of Danish and South European design brands. 

When the popular TV program, with 200,000 viewers, host guests in the future, it will be in good company of furniture and interiors include the Danish Design brands Woud, Novel Cabinet Makers and Monika Petersen, accompanied with great lighting from Marset and Artemide. Inside PR has been in charge of the makeover in the studio, located in the Central Station of Copenhagen.

We are thankful for the opportunity with a large TV production at TV2 and feel confident that our clients will achieve great success with the product placement. 

Go Celebrate – Inside PR Press Day October 2016

In connection with our bi-annual Press Day, we invited the press into our showroom in Copenhagen. The showroom was transformed with great design news from our clients, wall paper from Flügger, 100 balloons from Fest4all, metallic, chocolate covered liquorice from Johan Bülow and a giant disco ball from Nørrebro Teater that went perfect with the theme “Go Celebrate”. As the words indicate, the theme was inspired by celebration – more specifically; celebrating the small things in life, great design and individual interior.

When the guests arrived, they were met with a photobooth Memory Maker. The handy photobooth provided long lasting photographic memories from the evening, which the guests could take home.

At 12pm Latienda started the day with delicious and vegan Columbian dishes. The authentic Latin American team, who normally serves street food at Papirøen, prepared three dishes including fried plantain chips with guacamole and salsa; quinoa sliders with mango mayo and beetroot sprouts; and a plantain and coffee cheesecake. The tasty dishes were accompanied with cocktails from Absolut, who recently launched its new limited edition vodka bottle. 

During the day journalists, editors, bloggers, instagrammers etc. visited the showroom. A huge thank you to all who stopped by for a cocktail and a bite to eat while getting inspiration from our clients.

Inside PR at Northmodern

For the fourth time, Northmodern presented a very unique selection of innovative design brands. We were once again proud to see so many of our brands that showcased their new products and beautiful stands at the fair this year.

We arrived early on Thursday at Northmodern. With huge excitement, we entred the fair and started the morning off slowly in the pressroom with a nice cup of coffee.  

With caffeine and enthusiasm it was time to look around and be inspired by great design brands. Among the exhibits were Woud, Novel Cabinet Makers, Roomstore, StrikAholic and Lampefeber, who showcased their new products for the upcoming season. You could definitely see all of the hard work put into every single piece, and we were impressed with their streamline designs.

As the day went by, we were also able to attend a design debate. This year’s theme was about whether Copenhagen really has what it takes to become a design destination. It was so inspiring to hear Amy Woodroffe, from Kinfolk magazine, talk about Danish design on an outside perspective. The main points was that Danish design really has a strong identity, but we should think more proactive and be better at collaborating with other designers. ‘’Think more global and be more disruptive in our designs’’ - was the advise from Amy.

After an exciting first day we went straight to Novel Cabinet Makers event, ‘Indian Summer Celebration’, at Refshaleøen. Here the Danish design duo presented their new collection, APERTURE, to a cool mix of press, bloggers and stylists. The location was at Aamanns Køkken and we were served the most delicious Danish style ‘’Smørrebrød’’ with cool refreshing drinks. The evening went by with lounge music, which filled the room with a calming, urban atmosphere. 

Friday at the fair was once again a busy day for us. During the day, we had the opportunity to mingle with large design brands as well as new upcoming design talents. We ended the day with a nice lunch in the sun and glasses of cold rosé to kick start the weekend.  

This years Northmodern was a great success and we are already looking forward to May 2017.