5 steps to improve and use your network

At Inside PR, our business is built on our network and the deep relationships we have with the press, our clients and collaborative partners in the design industry. No doubt that it is time consuming to nurture and grow the network, but you can even do some very easy steps to use it more effectively. Our Head of Relations and Partner, Charlotte Falck Andersen, takes you through 5 simple steps to improve and use your network.

1. Research is key

A good place to start your research on people is on social media and newsletters. Follow your network's activities and keep yourself updated on what exciting projects people are up to. Be sure to enrol in all relevant places, so you are served with all information in your feeds and your inbox. Remember what people tell you – especially the personal stuff. This is important knowledge for the next time you meet, as it shows strokes of good fortune and dedication that you have actually listened to what the person has told.

2. Connect people 

A good networker helps other people connect. Share your knowledge and your network and help others by connecting the right people with each other. Always think first about how you can link your new relationships with people in your network before you think of what you can get out of it. Your helpfulness will come back to you ten-fold.

3. (Ab)use your network?

Use your network, but do not abuse it! Respect that people are busy and do not waste people’s time. The relationships you have are not a one-way street and you must always keep in mind that it is not what people can do for you, but what you can do for each other. Appreciate your network and do not take it for granted.

4. Go offline

It is no secret that social media is an obvious and important place to network - but do not forget the real world! Nothing beats the personal relationship created face-to-face over a cup of coffee or at an event. Most people find it more enjoyable to have a living person in front of them rather than a screen. So get out of the office as often as possible!

5. Be patient

Take your time when creating new relationships. Keep in mind that Rome was not built in one day and neither is your network. Although your network does not provide a return today, it may do tomorrow.

If you want to know more about how our network can help you and your design company, feel free to contact me. We will provide the coffee 

Stockholm Furniture and Light Fair 2017

Last week, Charlotte and Katrine travelled to Stockholm to visit Stockholm Furniture and Light Fair. As a part of Stockholm Design Week, the fair is the world’s largest meeting place for Scandinavia design. With 40,200 visitors from 60 different countries, and 70.000 m2 to explore, we were excited for an interesting week.

Tuesday and Wednesday, we kick-started the fair in good company. Accompanied by Sköna Hem and Bonytt – two of the largest interior magazines in Scandinavia - we visited our clients Copenhagen Bath, Lampefeber and Woud’s stand to explore their product news. 

After some successful meetings with the Scandinavian press on Tuesday and a long walk at the fair, we went to Architonic’s annual party at Café Opera, where international designers, architects and press attend. Despite tired feet, it always turns out to be a rewarding evening with old friends as well as new contacts, and this year was no exception.

We had a great week surrounded by passionate designers and inspiring people from the industry. The whole city is filled with design, with a variety of setups all over the city, and it is a great meeting place for design enthusiasts from all over the world.  

Overall a great trip with lot of impressions, new ideas and acquaintances.

Formland February 2017

Yesterday in the early morning, we headed to the Formland Trade Fair in Herning. Three hours later, we found ourselves at the fair, where we started the day in the new concept ONE - a new, trendsetting area for upcoming design brands. Here the keywords were: original, trendy and “ONE of a kind.”

Among the ONE brands we found our client, the Norwegian brand Ment. Their stand was decorated with soft dusty colours and their new products. In a harmonious way their stand matched the Scandinavian Trend Institute’s, PEJ gruppen, minds and predictions of AW 17/18 trends - trends with a focus on nature, creativity and a careless lifestyle. 

In the middle of the ONE concept, the Press Lunch was held. We enjoyed a fresh salad and a sparkling lemonade from the café Depanneur while listening to speaks from Mai-Britt Flyvholm, Projct Manager from Formland and Trend Expert Mads Arlien-Søborg

With our stomachs full, and in the spirit of innovation and first-movers, we visited the trend zone and joined the Common Sense workshop hosted by Trend Expert Anette Eckmann from Eckmann Studio. The workshop was about the conscious consumer and how the shopping experience has to be reinvented with a focus on the consumers and their senses. 

During the fair, we visited many inspiring Danish and international design brands. It was interesting to see so many great design news while talking with the people behind the brands. 

With new trends, inspiration and lots of impression we are looking forward to a new an exiting 2017, and we are already looking forward to our next visit to Formland.  

Go Celebrate – Inside PR Press Day October 2016

In connection with our bi-annual Press Day, we invited the press into our showroom in Copenhagen. The showroom was transformed with great design news from our clients, wall paper from Flügger, 100 balloons from Fest4all, metallic, chocolate covered liquorice from Johan Bülow and a giant disco ball from Nørrebro Teater that went perfect with the theme “Go Celebrate”. As the words indicate, the theme was inspired by celebration – more specifically; celebrating the small things in life, great design and individual interior.

When the guests arrived, they were met with a photobooth Memory Maker. The handy photobooth provided long lasting photographic memories from the evening, which the guests could take home.

At 12pm Latienda started the day with delicious and vegan Columbian dishes. The authentic Latin American team, who normally serves street food at Papirøen, prepared three dishes including fried plantain chips with guacamole and salsa; quinoa sliders with mango mayo and beetroot sprouts; and a plantain and coffee cheesecake. The tasty dishes were accompanied with cocktails from Absolut, who recently launched its new limited edition vodka bottle. 

During the day journalists, editors, bloggers, instagrammers etc. visited the showroom. A huge thank you to all who stopped by for a cocktail and a bite to eat while getting inspiration from our clients.

Inside PR at Northmodern

For the fourth time, Northmodern presented a very unique selection of innovative design brands. We were once again proud to see so many of our brands that showcased their new products and beautiful stands at the fair this year.

We arrived early on Thursday at Northmodern. With huge excitement, we entred the fair and started the morning off slowly in the pressroom with a nice cup of coffee.  

With caffeine and enthusiasm it was time to look around and be inspired by great design brands. Among the exhibits were Woud, Novel Cabinet Makers, Roomstore, StrikAholic and Lampefeber, who showcased their new products for the upcoming season. You could definitely see all of the hard work put into every single piece, and we were impressed with their streamline designs.

As the day went by, we were also able to attend a design debate. This year’s theme was about whether Copenhagen really has what it takes to become a design destination. It was so inspiring to hear Amy Woodroffe, from Kinfolk magazine, talk about Danish design on an outside perspective. The main points was that Danish design really has a strong identity, but we should think more proactive and be better at collaborating with other designers. ‘’Think more global and be more disruptive in our designs’’ - was the advise from Amy.

After an exciting first day we went straight to Novel Cabinet Makers event, ‘Indian Summer Celebration’, at Refshaleøen. Here the Danish design duo presented their new collection, APERTURE, to a cool mix of press, bloggers and stylists. The location was at Aamanns Køkken and we were served the most delicious Danish style ‘’Smørrebrød’’ with cool refreshing drinks. The evening went by with lounge music, which filled the room with a calming, urban atmosphere. 

Friday at the fair was once again a busy day for us. During the day, we had the opportunity to mingle with large design brands as well as new upcoming design talents. We ended the day with a nice lunch in the sun and glasses of cold rosé to kick start the weekend.  

This years Northmodern was a great success and we are already looking forward to May 2017.