If you have had your hands on a design and interior magazine recently, you are very likely to have come across the Danish design brand WOUD. WOUD is a client of ours, and this week, our showroom provided the framework for the very first event ever for the young company; an event with the title Meet the WOUDs’.
The purpose of the event was for the press to get the chance to meet the design family behind the brand and to learn about the values and vision that are the driving forces behind WOUD.
Creative director, Mia Koed, who founded the company along with her husband Torben back in 2014, greeted the press along with Nicholas, Torben’s son, who manages all marketing-related aspects. Mia told her very personal story about the journey of taking the step from a safe and secure career with production and sales of private label furniture to building a new brand from the bottom.
One of the core visions behind WOUD is to combine designs from experienced designers with designs from fresh, up-and-coming design talents. At the event, WOUD had therefore also invited two of their designers, Rikke Frost; an experienced designer for both Danish and international brands, and Michael Daae Christensen, who is one of the rising talents of the WOUD design family. As the highlight of the day, Rikke Frost and WOUD presented their most recent collaboration, the beautiful and functional Verde Mirror; a must-see for design-enthusiasts and fans of the WOUD design universe.
We truly enjoyed the day spent together with WOUD and the press and look forward to hosting many more events together in the future!
On a Spring Friday last week, we had invited the printed media into our showroom for our Spring Press Lunch. The showroom was transformed with the colours of the season and with various products and exciting news from our clients.
To facilitate a discussion about Danish design culture and what the future holds for the industry, we had invited the editor in chief of the online niche magazine designETC, Charlotte Jul. In a lively debate, Charlotte Jul and our guests from the press discussed the role of Danish design in an international context: How is Danish design perceived outside of Denmark? How are iconic Danish design brands managing their cultural design heritage? And what can contemporary Danish design brands do to maintain and strengthen their position abroad? The main focus was on brands that take social responsibility by producing locally and using young, up-and-coming designer talents who interpret the Danish design culture from a new perspective. Many interesting views were presented and discussed, and though we were nowhere near covering all aspects of the topic, we had a great, insightful discussion.
To stay in the theme of Danish design, the guests enjoyed a light lunch consisting of mini-sized versions of the Danish specialty ‘smørrebrød’, delivered by Danish Minies. The delicious minies were accompanied by refreshing drinks and aquavit, prepared and served by VI.ER AKVAVIT. Wishing to share the sensory experience of the Nordics with the world, VI.ER AKVAVIT produces aquavits distilled and infused with herbs and plants from Denmark and the Nordics.
We want to say a big thank you to everyone who took part in our event. To our lovely guests, who wanted to spend their day with us. To Charlotte Jul, who shared with us her interesting insights and perspectives on the design industry. To VI.ER AKVAVIT for serving at the event. To Danish Minies for the tasty food. To Broste Copenhagen for lending us beautiful cutlery and springy-coloured linen tablecloths and napkins. And to Roam for providing glasses to serve the aquavit in. THANK YOU.
Every year in April, Milan turns into an explosion of colours, new shapes and concepts, innovative ideas and beautiful, functional design, when the city hosts the annual Design Week. With more than 250,000 visitors and over 2,000 exhibitors, the Milan Design Week is undeniably one of the biggest events in the design calendar. And this year, the Inside PR team took part in all the action.
Our first day was spent visiting some of the many inspiring showrooms around the city. Besides seeing the showrooms, we also paid a visit to some of the most spectacular exhibitions and installations the Design Week had to offer. One of these was the Mindcraft exhibition by Henrik Vibskov; a space solely dedicated to displaying Danish design and craftsmanship.
Another impressive exhibition was the Tom Dixon Multiplex exhibition, housed in the iconic, historical building Cinema and Galleria. The brand presented its newest lighting collection against the backdrop of old-time Italian glamour and culture. With this setting, the Multiplex exhibition perfectly captured the very essence of the Milan Design Week and its ability to mix the architecture and culture of yesterday with the design and aesthetics of today.
With our feet sore from walking the streets of Milan all day, we decided to enjoy the specialty of all Italian specialties, pizza, in our cozy hotel room to rest and refuel for the days ahead.
On day two, we went to the epicenter of the Design Week: The Salone del Mobile Design Fair. Most of the day we spent at the International Lighting Exhibition, Euroluce, where we stopped by the impressive stands of some of the brands we represent in Denmark such as Artemide, Marset, Fabbian and Studio Italia Design.
We also went to see many of the different furniture and interior brands showcasing at the fair, picking up lots of inspiration and hints as to what the future of design will bring.
In the evening, we had dinner at a little local Italian restaurant, and later, we went for a few (or more…) drinks at the famous and almost cult bar Bar Basso.
Rather tired from our late night out, we enjoyed a slow morning and went to see the Stellar Works exhibition, House Within A House, which took place on the outskirts of Milan.
By going outside of the city center, we discovered how the Milan Design Week is truly an event that involves and excites the entire city. Because despite it being a more remote part of the city, the neighborhood still had a buzzing creative energy, it was artistic to the bone and housed showroom after showroom as well as plenty of inspiring events.
We enjoyed a great last day, and this served as the perfect ending to an amazing trip to the Milan Design Week 2017 for the team of Inside PR.
At Inside PR, our business is built on our network and the deep relationships we have with the press, our clients and collaborative partners in the design industry. No doubt that it is time consuming to nurture and grow the network, but you can even do some very easy steps to use it more effectively. Our Head of Relations and Partner, Charlotte Falck Andersen, takes you through 5 simple steps to improve and use your network.
1. Research is key
A good place to start your research on people is on social media and newsletters. Follow your network's activities and keep yourself updated on what exciting projects people are up to. Be sure to enrol in all relevant places, so you are served with all information in your feeds and your inbox. Remember what people tell you – especially the personal stuff. This is important knowledge for the next time you meet, as it shows strokes of good fortune and dedication that you have actually listened to what the person has told.
2. Connect people
A good networker helps other people connect. Share your knowledge and your network and help others by connecting the right people with each other. Always think first about how you can link your new relationships with people in your network before you think of what you can get out of it. Your helpfulness will come back to you ten-fold.
3. (Ab)use your network?
Use your network, but do not abuse it! Respect that people are busy and do not waste people’s time. The relationships you have are not a one-way street and you must always keep in mind that it is not what people can do for you, but what you can do for each other. Appreciate your network and do not take it for granted.
4. Go offline
It is no secret that social media is an obvious and important place to network - but do not forget the real world! Nothing beats the personal relationship created face-to-face over a cup of coffee or at an event. Most people find it more enjoyable to have a living person in front of them rather than a screen. So get out of the office as often as possible!
5. Be patient
Take your time when creating new relationships. Keep in mind that Rome was not built in one day and neither is your network. Although your network does not provide a return today, it may do tomorrow.
If you want to know more about how our network can help you and your design company, feel free to contact me. We will provide the coffee ☺
Last week, Charlotte and Katrine travelled to Stockholm to visit Stockholm Furniture and Light Fair. As a part of Stockholm Design Week, the fair is the world’s largest meeting place for Scandinavia design. With 40,200 visitors from 60 different countries, and 70.000 m2 to explore, we were excited for an interesting week.
Tuesday and Wednesday, we kick-started the fair in good company. Accompanied by Sköna Hem and Bonytt – two of the largest interior magazines in Scandinavia - we visited our clients Copenhagen Bath, Lampefeber and Woud’s stand to explore their product news.
After some successful meetings with the Scandinavian press on Tuesday and a long walk at the fair, we went to Architonic’s annual party at Café Opera, where international designers, architects and press attend. Despite tired feet, it always turns out to be a rewarding evening with old friends as well as new contacts, and this year was no exception.
We had a great week surrounded by passionate designers and inspiring people from the industry. The whole city is filled with design, with a variety of setups all over the city, and it is a great meeting place for design enthusiasts from all over the world.
Overall a great trip with lot of impressions, new ideas and acquaintances.