Inside PR expands on Social Media

Please welcome Louise to our team at Inside PR.

We are pleased to introduce Louise Guldager as our Head of Social Media at Inside PR. With a large network of bloggers and influencers and a passion for communicating online, Louise is now our specialist in Social Media and Influencer Marketing. Her main focus is strategic planning of social media exposure and connecting brands with the right audience. Louise will also create authentic content to our clients' Social Media accounts reaching the right people at the right time to achieve measurable goals.

Louise has a Master of Arts from the University of Copenhagen and has 12 years of experience as a PR consultant and furthermore as a freelance journalist within the lifestyle industry. Louise was also co-owner and founder of the online platform and today she runs the blog

‘’We are very excited that Louise has decided to work with us. We see bloggers and influencers as an important part of our network and future PR work. With Louise on our team, we can focus even more on this important part of our client's marketing and communication strategies’’, says Katrine Hjorth-Hess and Charlotte Falck Andersen, partners of Inside PR. 

Contact Louise on

Inside PR's 5th birthday

This week we celebrate our 5th birthday and therefore we decided to share our five most remarkable experiences through the years.

The first memorable experience we want to enhance was our 1st birthday. We celebrated what should have been a summer party in our office and showroom due to bad weather. The day was spent with our guests with plenty of food and drinks. It was a lovely evening and definitely something we will never forget.

Another experience, which we are reminded of every morning when we arrive at work, was when we moved to our new showroom and office in the heart of Copenhagen. At first the rooms were completely empty and we wondered; are we ever going to fill out the space? Luckily we did and the location creates the most perfect setting for our client’s products, which also is something, the stylist’s benefits from.

The third experience we want to enhance was the Spring Press Lunch that we hosted. We invited the printed media into our showroom, which was transformed with the colours of the season and with various products from our clients. To facilitate a discussion about Danish design culture and what the future holds for the industry, we invited the editor in chief of the online niche magazine designETC, Charlotte Jul. We discussed the role of Danish design in an international context. We had a great, insightful discussion, even though we were nowhere near covering all aspects of the topic. It was a great experience, which underpinned our love for creativeness and innovation.

Our showroom is not only hosting photo shoots and our client’s products; we are also welcoming many different kinds of people. Therefore another memorable experience that we want to share with you was the visit of many Chinese journalists from TOPYS magazine. Our showroom was filled with Chinese people as they made a big interview with our client Vifa about the corporate history and the uniqueness of their designs. 

The last remarkable experience we want to point out was most definitely when we packed a private jet with influencers from both printed and online media and flew to Hamburg to attend the Artemide event, which celebrated the 30th anniversary of the Tolomeo lamp. It was a great experience with a lot of inspiring conversations with Artemide enthusiast from all over the world.


Formland August 2017

August means time for the trade fair Formland in Herning. Thursday the 17th we loaded the car with coffee and breakfast and headed off from Copenhagen, all with high expectations for the inspirational new designs we were about to see. 

We arrived at Formland just in time for the press brunch. While we ate the organic brunch we listened to an inspiring presentation by Ben Branson from Seedlip about his invention of the worlds first non-alcoholic and award-winning liquor. With our stomachs full we headed out to visit the stands. Among our clients were the Danish interior brand Skriver Collection and the Norwegian ceramic brand Ment. Both stands were decorated with beautiful colours, all inspired by the nature with a mix of deep and dusty soft colours.

We went on to visit another of our clients the danish distributor Lampefeber, who presented their new contributions to lighting. One of these was the launch of a new version of the popular portable lamp FollowMe called FollowMe Plus from Marset. FollowMe Plus was launched not only in a larger size but also with a greater light output.

The focus on colours and materials of the nature was one of the undergoing trends. The stand of our client the Danish design brand SEJ DESIGN was decorated with fresh wood and their products made of PUR rubber. The sustainable touch and the rawness of the tree underpinned the search for honesty and uniqueness. Their stand matched the Scandinavian Trend Institute’s, PEJ gruppen, minds and predictions of SS18 trends - trends with a focus on the materials, nature, and sustainability.

Another trend this year was simple design with an edge. With a reference back to the 50’s and 60’s the products had softer more recognizable shapes. Small uneven details in the products brought some sort of sedition to the designs, which made the expression more unique with a sense of an underlying story.

With all this new information about the latest trends, news and inspiration, we headed back to Copenhagen. All with an excitement for the upcoming season and the many new inspirational designs.

Spring Press Lunch at Inside PR

On a Spring Friday last week, we had invited the printed media into our showroom for our Spring Press Lunch. The showroom was transformed with the colours of the season and with various products and exciting news from our clients. 

To facilitate a discussion about Danish design culture and what the future holds for the industry, we had invited the editor in chief of the online niche magazine designETC, Charlotte Jul. In a lively debate, Charlotte Jul and our guests from the press discussed the role of Danish design in an international context: How is Danish design perceived outside of Denmark? How are iconic Danish design brands managing their cultural design heritage? And what can contemporary Danish design brands do to maintain and strengthen their position abroad? The main focus was on brands that take social responsibility by producing locally and using young, up-and-coming designer talents who interpret the Danish design culture from a new perspective. Many interesting views were presented and discussed, and though we were nowhere near covering all aspects of the topic, we had a great, insightful discussion. 

To stay in the theme of Danish design, the guests enjoyed a light lunch consisting of mini-sized versions of the Danish specialty ‘smørrebrød’, delivered by Danish Minies. The delicious minies were accompanied by refreshing drinks and aquavit, prepared and served by VI.ER AKVAVIT. Wishing to share the sensory experience of the Nordics with the world, VI.ER AKVAVIT produces aquavits distilled and infused with herbs and plants from Denmark and the Nordics.  

We want to say a big thank you to everyone who took part in our event. To our lovely guests, who wanted to spend their day with us. To Charlotte Jul, who shared with us her interesting insights and perspectives on the design industry. To VI.ER AKVAVIT for serving at the event. To Danish Minies for the tasty food. To Broste Copenhagen for lending us beautiful cutlery and springy-coloured linen tablecloths and napkins. And to Roam for providing glasses to serve the aquavit in. THANK YOU. 

Milan Design Week 2017 - Salone del Mobile Milan

Every year in April, Milan turns into an explosion of colours, new shapes and concepts, innovative ideas and beautiful, functional design, when the city hosts the annual Design Week. With more than 250,000 visitors and over 2,000 exhibitors, the Milan Design Week is undeniably one of the biggest events in the design calendar. And this year, the Inside PR team took part in all the action. 

Day 1:

Our first day was spent visiting some of the many inspiring showrooms around the city. Besides seeing the showrooms, we also paid a visit to some of the most spectacular exhibitions and installations the Design Week had to offer. One of these was the Mindcraft exhibition by Henrik Vibskov; a space solely dedicated to displaying Danish design and craftsmanship.

Another impressive exhibition was the Tom Dixon Multiplex exhibition, housed in the iconic, historical building Cinema and Galleria. The brand presented its newest lighting collection against the backdrop of old-time Italian glamour and culture. With this setting, the Multiplex exhibition perfectly captured the very essence of the Milan Design Week and its ability to mix the architecture and culture of yesterday with the design and aesthetics of today. 

With our feet sore from walking the streets of Milan all day, we decided to enjoy the specialty of all Italian specialties, pizza, in our cozy hotel room to rest and refuel for the days ahead.

Day 2:

On day two, we went to the epicenter of the Design Week: The Salone del Mobile Design Fair. Most of the day we spent at the International Lighting Exhibition, Euroluce, where we stopped by the impressive stands of some of the brands we represent in Denmark such as Artemide, Marset, Fabbian and Studio Italia Design

We also went to see many of the different furniture and interior brands showcasing at the fair, picking up lots of inspiration and hints as to what the future of design will bring. 

In the evening, we had dinner at a little local Italian restaurant, and later, we went for a few (or more…) drinks at the famous and almost cult bar Bar Basso.

Day 3:

Rather tired from our late night out, we enjoyed a slow morning and went to see the Stellar Works exhibition, House Within A House, which took place on the outskirts of Milan. 

By going outside of the city center, we discovered how the Milan Design Week is truly an event that involves and excites the entire city. Because despite it being a more remote part of the city, the neighborhood still had a buzzing creative energy, it was artistic to the bone and housed showroom after showroom as well as plenty of inspiring events. 

We enjoyed a great last day, and this served as the perfect ending to an amazing trip to the Milan Design Week 2017 for the team of Inside PR.